1. We have to make a profit to stay in business. Most of our museum customers are nonprofit. I truly believe that all of them are good causes and when I visit them I am very often amazed at the technology and passion involved. But at the end of the day, we need to make a profit or the bank and IRS tend to have a few things to say.
2. If you look at what is involved in making our arrays compared to the competition - as well at the number of products we offer, I believe we have the lowest profit margin in the industry. Despite this, we have not raised our prices in about five years. Because of the nature of our museum market, we try to keep the cost low to help out, but we just don’t have the profit margin to offer discounts.
3. A few years ago, we were blessed with a new member of our family who happens to have severe cerebral palsy. He has totally changed our outlook on life in many ways. In spite of his handicaps, he is the happiest, brightest little guy you will ever meet. Since he came along, our priorities have been taking care of him and helping other handicapped and disabled people. Your cause or charity is important to you and we hope you do well at it. However, these are our priorities and we put them first.
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